Kroma × NCTR Alliance

Kroma products become the reason members climb.

Alliance members earn standing through everyday participation, and commit it for 360 days to reach a status tier. Higher tiers open more of the Kroma catalogue — and the alliance treasury sponsors what they claim. The result: Kroma sits at the top of the ladder members are already climbing.

Path One · Available now

Affiliate integration

Kroma joins the alliance shopping catalogue through standard affiliate terms. Members who buy Kroma earn NCTR on the purchase, tracked and attributed through the existing pipeline.

CommitmentStandard affiliate terms
Token spendNone
BuildHandled on our side
Best forSeeing it work with real orders
Path Two · Deeper

Bounty budget

Kroma funds a participation budget in NCTR bounties that shoppers earn through activity. Kroma chooses which purchases and actions carry a bounty, and at what rate.

CommitmentA budget Kroma sets
AcquisitionWholesale purchase arranged through Butterfly Studios
ControlKroma sets rate, scope and duration
Best forOwning a category in the alliance

Both paths lead to the same place — Kroma rewards on the Crescendo floor. Path One is the fastest way to a live transaction. Path Two puts Kroma in front of shoppers at the moment they choose.

The ladder

What a member reaches, tier by tier.

Members commit NCTR for 360 days — a 360LOCK — and the amount committed sets their status. Every tier earns faster than the one below it, receives more monthly Claims, and opens more of the catalogue.

Status
What the tier carries
Kroma opens
Bronze1,000 NCTR
Earns at 1.1×. One Claim each month. One benefit slot. Priority support.
The climb begins
Silver5,000 NCTR
Earns at 1.3×. Five Claims each month. Two benefit slots. Early access.
Bone Broth · Beauty Matcha · Super Ramen
Gold15,000 NCTR
Earns at 1.5×. Twelve Claims each month. Three benefit slots. VIP events.
Adds Starter Bundle and the three-month supplies
Platinum40,000 NCTR
Earns at 1.8×. Twenty-five Claims each month. Four benefit slots. Concierge and free shipping.
Full access to the six-reward catalogue
Diamond100,000 NCTR
Earns at 2.5×. Unlimited Claims. Six benefit slots. Every tier benefit.
VIP Reset + Consultation — the catalogue's summit

Kroma's own products define the top of the ladder. The most committed members in the alliance reach a Kroma consultation as the thing they climbed for.

Status decides what a member can reach, how fast they earn, and how many Claims they hold.

A member redeems with Claims, and their committed NCTR stays committed throughout. Standing accumulates across everything they do in the alliance, so the member who reaches Gold this quarter arrives at Platinum still holding the position that got them there — and still climbing toward Kroma.

The funding

Three sources fill the treasury that sponsors the claims.

Rewards claimed at Kroma are sponsored from a treasury with three inflows. That structure is why sponsorship continues past any single brand's contribution.

How the sponsorship is funded
Source One

Kroma's participation budget

What Kroma commits to bounties lands in the treasury as shoppers earn it.

Source Two

Everyday alliance shopping

Members shop a broad catalogue of brands. Each purchase is brand-funded and contributes.

Source Three

TORUS routing

TORUS routes a share of alliance token activity back into the treasury.

The alliance treasury One pool, three sources — funding the rewards members claim.

Kroma's budget buys attention today and sponsors the claim that follows.

Bounties also answer where shopping is heading. More customers arrive with an agent doing the comparing, and agents do arithmetic. A bounty is value an agent can count — the clearest way for Kroma to win the pick.

What Kroma controls

Every commercial term stays yours.

Your pricing

Kroma sets retail pricing and subscription terms. The alliance sponsors claims against them.

Your gate

Choose the status tier each reward opens at. Place a reward at Diamond and it stays scarce.

Your catalogue

Choose which products appear, in what quantity, and for how long.

Your bounty rate

On Path Two, Kroma sets which purchases and actions carry a bounty, and at what rate.

Per-reward pricing by tier is available if Kroma wants to run a promotion at a specific status level — set per reward, controlled by Kroma.

Next

A short path to something live.

Kroma's customers keep buying what they already love. The alliance sponsors what they claim. Every path points at the same place — more Kroma, in more homes, more often.